WHO WE ARE
Chief Executive Officer
Liedel joined the USOM team as CEO in May of 2018. Liedel previously served for nearly six years as president of Smithsonian Enterprises, the revenue-producing arm of the Smithsonian Institution. Before that, he was with National Geographic for 16 years, becoming the executive vice president and chief financial officer. At Smithsonian Enterprises, he had oversight of the key commercial activities of the Smithsonian, including Smithsonian Media, retail, e-commerce, educational and consumer-branded products, and food services. During his tenure, the organization saw significant growth in revenue and earnings performance.
His board affiliations have included the Nobel Prize Education Fund; the National Philanthropic Trust, which he chaired from 2005 to 2008; EdWeek Magazine; and the Amazon Center for Environmental Education and Research Foundation. He currently serves on the board of the PGA of America, and previously served on the executive committee of the United States Golf Association, where he was chair of the museum committee.
Liedel, a resident of Vienna, Virginia, earned his bachelor’s degree at Bowling Green State University in Ohio, and his master’s degree at Georgia State University in Atlanta. He is a Wharton Fellow from the University of Pennsylvania.
Interim Chief Operating Officer
In September of 2016, Peter Maiurro was named Interim Chief Operating Officer by the USOM Board of Directors. Peter is on loan from El Pomar Foundation where he began working in 2003. He participated in El Pomar’s Internship and Fellowship programs and is currently Senior Vice President and the Director of El Pomar’s legacy properties; The Penrose House, The Penrose Heritage Museum, and The Will Rogers Shrine of the Sun. Peter is involved with numerous community organizations such as Discover Goodwill of Southern and Western Colorado and The United States Olympic Endowment. Peter earned a B.A. from Colorado College and Master’s in Public Administration from University of Colorado, Colorado Springs.
Director of Administrative Services
Mary Russell Baucom joined the USOM in March 2019 as the Director of Administrative Services. Originally from Mobile, Alabama, Mary Russell is a graduate of Spring Hill College with a degree in Art/Business and whose love for the arts, and for non-profit groups, led her to experience many years in not-for-profit administration. Before moving to Colorado Springs 17 years ago from Washington DC with her husband and two sons, Mary Russell worked at the Corcoran Gallery of Art and at NAIFA, a national trade association. After moving to Colorado Springs, Mary Russell became the Administration Director for the Major League Baseball Players Alumni Association (MLBPAA) where she oversaw the finance and human resources areas for the group, in addition to day-to-day operations. Most recently, Mary Russell served as the Operations Manager for the Colorado Springs Fine Arts Center, where she had oversight of daily business functions, as well as the retail and event services. Mary Russell currently serves on the Olympic City USA Task Force.
Pamela Shockley-Zalabak, Ph.D. is President of CommuniCon, Inc., an organizational and leadership development corporation. She is Chancellor Emerita of the University of Colorado Colorado Springs(UCCS) and the author of 9 books and over 100 other publications and productions. She is the founding member of the UCCS Communication Department and continued to teach and research throughout her tenure as Chancellor. As Chancellor, Dr. Shockley-Zalabak was responsible for guiding a 75% increase in students to over 12,500, was responsible for supporting new academic programs, and was part of an over $500,000,000 expansion in campus facilities. As part of her consulting responsibilities, Dr. Shockley-Zalabak served as the Interim CEO of the United States Olympic Museum and Hall of Fame from August 2017 – May 2018, and will continue as a Senior Advisor to the project. She has two degrees from Oklahoma State University and a Ph.D. from the University of Colorado Boulder.
Project Manager/Owner’s Representative
Stan Rovira is a LEED accredited professional with a proven track record in sustainable building practices. He has successfully managed and completed projects totaling over $180 million in higher education over the past 16 years. All were completed within their budget and time constraints, and five earned LEED certifications.
Michelle Dusserre Farrell brings over 35 years of involvement in the Olympic movement, starting as a 1984 Olympic silver medalist in the sport of gymnastics. Michelle was a gymnastics coach at the club and college level for 12 years, a member of the Athletes Advisory Council for both USA Gymnastics and the USOC, and is a 2006 inductee into the USA Gymnastics Hall of Fame. She has worked in organizational sport performance for both the USOC domestically and for various international sport organizations. She has worked a combined total of seven Olympic and Paralympic Games, three of which were for NBC sports television in the research division. She is currently the Colorado Chapter President of the U.S. Olympic and Paralympic Alumni Association, and oversees athlete engagement for the U.S. Olympic City Task Force. She holds a Bachelor of Science in Human Nutrition from Arizona State University, a Masters of Basic Science (with an emphasis in exercise science) from University of Colorado, Colorado Springs, and she is a Registered Dietitian (R.D.).
Madison joined the museum team in February 2019 after previously working in the U.S. Olympic Committee’s diversity and inclusion department. She assists with administrative tasks, supports the museum staff with a variety of projects, and coordinates the athlete data acquisition and verification process.
Maddie is originally from Lansing, Michigan and earned her B.A. from the University of Michigan where she studied American Culture and Communications.
The U.S. Olympic Museum will be a timeless institution that reflects Team USA pride and helps visitors experience the thrill of the Games. As future generations of champions realize their dreams, the museum will grow and evolve alongside them, providing an ever-fresh experience with each visit.
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